Looking for a new and efficient method to classify, analyze, and evaluate the massive volume of text you encounter on a regular basis? The key to customer satisfaction, brand management, and program success often lies in the unstructured data related to an organization, industry or customer experience.

Perception Metrics delivers data-driven media insight quickly and cost effectively to brand managers, public relations professionals, and their clients.

Asking the right questions

• How can I evaluate and act upon the massive volume of media – both traditional and social – about my brand?
• What is being said about my brand? Is the coverage positive, negative, or somewhere in between?
• How about consumers? What are blogs and message boards saying about my brand?
• How can I better prepare for and react to a crisis situation? Has my brand reputation been damaged due to the organization’s recent crisis?
• I’ve worked to create powerful messages that resonate with my target audience. How can I tell if I am achieving this goal?

Why Perception Metrics?

We allow you to stay ahead of the curve through continuous measurement of your media coverage. With Perception Metrics, you can:

• Track the quality of media coverage of your organization and competitors
• Evaluate your brand reputation
• Measure your marketing program’s effectiveness
• Test the success of key messages in media reporting
• Get ahead of and respond quickly to crisis situations
• Provide the quantitative data needed to evaluate the return on marketing investment of your ongoing programs and campaigns

Gain a competitive edge – do what you do best while we run the data! Our high quality, sophisticated reports are delivered quickly and regularly with no time-consuming input from your staff. Contact us at 614.527.5200 ext: 115 or info@socialscience.net to learn more about our services and state-of-the-art technology.

About our Parent Organization – Social Science Automation, Inc

Since 1997, Social Science Automation, Inc. has provided state-of-the-art automated text analysis products and services to business, government, and academic clients. Our diversified offerings include solutions for media analysis, campaign and election media evaluation, athlete achievement, profiling, and forensic psycholinguistics. In short, we turn text into actionable data.